Ad Budget Calculator

Most ecommerce brands don’t actually calculate their ad budget.
They pick a number that feels right, fits cash flow, or gets handed down from above.

But your ad budget isn’t random. It comes from your numbers.

This tool helps you work backwards from your revenue target to understand exactly what needs to happen across your ads, traffic and conversion rate.

If you’ve ever asked “how much should I be spending on ads?”, this is the best place to begin.

Built using real ecommerce benchmarks and used to plan budgets from $1k to $100k+ per month.

Takes 10–15 minutes to run properly.